Success Stories By Dick Kazan - Valuable lessons on how to succeed in business and in life
Entertaining and compelling real-life stories with valuable
lessons on how to succeed in business and in life.
The author is successful business, real estate, and media entrepreneur Dick Kazan.
Published on July 17, 2007

Your subliminal messages tell others a great deal about you.

What would you like those subliminal messages to say?

A woman I know often delivers a negative message about herself. She frequently frowns, walks in a slumped, stiff posture and complains, as she can find the worst news in any story.

In her mind, someone is always trying to take advantage of her. If her TV service offers her a low price for add-on channels, it’s because they have a “hidden agenda.” If her employer pays her a bonus, it “should have been more. I earned it.”

Can you imagine why after many years working for that employer, she never rose very high in the organization? Her body language, her attitude and her words reflect her sour outlook and make it hard for people to want to get close to her.

By contrast, my friend Nerses Tumanyan is very popular. An Armenian immigrant who came to Los Angeles with his family in 1990, he and they learned English and took over the ownership of a small grocery store, the Malaga Cove Ranch Market in Palos Verdes Estates.

As Nerses and his family work long hours, 7 days a week, including holidays, they don’t complain or conduct themselves with a sour attitude. Instead, they treat their store like an extension of their home and they learn the names of the customers and give them a big smile and a warm greeting when those customers come into the store.

And when Nerses asks how someone is, he listens to the answer. If the news is good, he helps to celebrate it. If it’s bad, he wants to help to solve it, even if it means someone else replaces him in the store for awhile as he provides assistance.

As a result, the Malaga Cove Ranch Market, which is the size of quickie mart and which has big competitors nearby, attracts an incredible 12,000 to 14,000 customer visits a month. Among the customers are Hispanic laborers and Nerses has even learned a little Spanish so he can warmly greet them when they come in.

Nerses does the same thing for other nationalities as well for he has a love for humanity and it is easy to feel when one is in his store.

So what does this teach us about subliminal messages? As Nerses demonstrates, a smile and a warm greeting by name, and maybe even a hug, can make a big difference in the minds of others who receive it. It transcends nationality, culture and color and it says, “Welcome my friend. I think you are special and I’m so glad you are here.” None of us tire of receiving that message.

So what do your subliminal messages tell others about you?

When confronting a deadly disease, the loss of a loved one, the breakup of a marriage or some other terrible occurrence, we all feel sad, and our responses, subliminal or otherwise tell others.

But often people are doing well but have a negative outlook. “I can’t complain,” a man said to me in a serious tone when I asked how he was. But as I spoke with him, it turned out he was doing well, but his attitude wasn’t.

Let’s learn from Nerses and emanate warmth and make that our subliminal message. It will make life much more pleasant for us and for those around us. And it can also lead us to popularity and to business success.

Success Tip of the Week: Smile. And when negative thoughts begin to dominate your thinking, sweep them away by contemplating someone or something dear to you and let enthusiasm instead of negativity control your attitude and your heart.

In the next KazanToday: A woman’s triumph of spirit that will touch you and it will help you to find greater meaning in your own life.

Home       Archives
Many of these short, inspirational success stories are about people from all walks of life who overcame seemingly insurmountable obstacles to achieve remarkable results. These stories contain practical advice and a recipe for success for each of these renowned individuals. Some of their stories may help you to avoid some of the costly and time consuming mistakes that many of us make in life and at work. Learn from some of history's greatest winners on how to become a winner yourself, no matter what the obstacle, and no matter how daunting the task before you may seem. Good luck!